How to use LinkedIn to drive Massive Traffic to your Site

Using LinkedIn to drive Traffic to your website

Exploiting the LinkedIn Traffic Goldmine

by Steve Hughes

LinkedIn is, amazingly, often overlooked by so many when talking about generating traffic from Social Media.  If you explore Forums such as “Digital Point” or “Warrior” then you’ll see that the Social Media Sections are dominated by the usual Favorites such as Facebook, Twitter & Google +

Digital Point Forum: Social Media Section

Digital Point Forum: Social Media Section

Unbelievably, LinkedIn doesn’t even get a look in, even if you scroll down through the main Social Media folders.   The amount of Potential Traffic and Business that is being overlooked is staggering really.

There appears to be a common misconception that LinkedIn is just a glorified Resume or CV site, this could not be further from the truth.

LinkedIn: The Statistics

Before I delve into how to fully utilise this fantastic resource, let’s have a look at some of the statistics, so you can realise just what a potent force LinkedIn, can and will play, in Traffic Generation.

  • LinkedIn has more than doubled in size (OVER 160 million Members) in the past year!
  • One new user is added every single second!
  • 160 Million Active Business users waiting to be contacted.

Pretty impressive eh? Especially when you consider that a large chunk of these users have their own business and are looking for new customers, new ideas, guidance.  That is potential traffic and business to your website.

Setting up and Utilising your LinkedIn Profile

Your profile is the first thing that anyone on LinkedIn will see.   So you need to make it count.

Firstly, upload a recent photograph of you. Make sure it’s a good one.  First impressions count, so no Lads holiday pics ok!!

Secondly, fill in as much of the information as you, a full profile is a good profile.  Doesn’t matter if you’re only just starting out and have changed businesses etc, Honesty is the best Policy.  Add your education, your previous work experience etc.

Now, when it comes to filling in your skills and expertise, this is when you have to make sure your clever.  You need to choose the words or skills that best suits the line of work you are in now.

LinkedIn Skills & Expertise

LinkedIn Skills & Expertise

If your business is based around Social Media Marketing, then make that your skill, then expand on it a little.   If your business is based on Baking Cup Cakes, then your skill set should be based around the skills and techniques used.

LinkedIn Appearances in Search

LinkedIn Appearances in Search

The reason for this targeting, is when someone is searching within LinkedIn, just like in Google, it’s the skill sets that are being searched upon, so this is really important.  Don’t spread yourself too thin, you want to give the opinion you are an expert in your field.  Remember, this is the first line of sight.

Make sure you add your websites of blogs too, your entries will be shown in your timeline.

Getting Connected with LinkedIn

Now you’ve got your profile set up, you need to start building your connections.  The more connections you have, the more your updates will appear on other people’s home page, the more people will be able to view your profile.

If you have 2000 friends on Facebook, 5000 followers on Twitter but only 5 Connections on LinkedIn, your missing out on a massive amount of potential traffic.  Send a Tweet to your followers asking them to connect, update your status on Facebook asking the same.

LinkedIn Connections

LinkedIn Connections

If you’re an active member of Forums such as “Digital Point” or “Warrior” look to try to add your Friends there as contacts also.  It’s very important to get a good base of connections set up before you start joining the Groups.

Ask the people who know you to endorse you on certain skill sets.  This enhances your reputation massively, the more of these you can get the better.   Should you like what you are reading, and would like to endorse me, that would be fantastic, and I will return the favour.

When you do join the Groups and start contributing, then those that you build conversations and relationships with, you can then connect with them as you go along.  The more you connect, the stronger you become, the more authoritative a figure you become.

How to use LinkedIn Groups to build authority and drive traffic

Once you’ve built your profile and established some connections its time to start looking into groups.   LinkedIn Groups give you the opportunity to present yourself as an authoritative figure or leader in your specific market.   It enables you to put your skills in front of people who wouldn’t usually see them.

What you do need to do is select the right groups.   As a free member, you can join up to 50 groups.  But don’t go joining any and every group you come across, you want to make sure that the group is of a decent size, and that its active.

Searching for the right LinkedIn Groups to join

In the top Right hand corner by the search bar, select Groups from the drop down box.

Social Media Search on LinkedIn Groups

Social Media Search on LinkedIn Groups

Type in your keyword… in this case “Social Media” and you will be returned with a total of groups matching this search, the group names, how many members it has, and how active it is.   It will also list the names of the connections you have if they are in the same groups.

Social Media Search Results in LinkedIn Groups

Social Media Search Results in LinkedIn Groups

This is vital information.   It’s so important that any group you decide to become a member of is active, but whats more important are the underlying stats.    

Is it just Active because a lot of people are post links / stories / articles, or is it a properly active group with lots of comments and discussions.   You don’t want to be joining a group where no one comments or reads your posts or articles.. that’s no good to anybody.   You want the users of the group to be actively and readily engaged regularly.

What you’re looking for is a higher number of comments per week than discussions started.

So, from the list above, go into each group, scroll down and the on the right hand side you will see “Group Statistics” click on that.

Linkedin Group Stats

LinkedIn Group Stats

As you can 47 new articles and 407 comments in the last week, which suggests on average each new discussion is getting 10 comments.  That’s pretty decent and definitely a ratio that you’d be looking for.   From these stats you know that you’d be able to communicate well with other users, and that your articles would be picked up and commented on, therefore potentially driving more traffic than a group with a lot lower ratio.

Linkedin Group Stats

LinkedIn Group Stats

Ideally, you’d want to join about 10 groups with similar comments to posts ratio to start with.  I wouldn’t recommend any more than that at the beginning, its a lot to take care of.

Managing LinkedIn Groups & Building your Reputation

When you’ve joined a group, you can’t just go in there and start dropping links to posts you’ve written.  That’s a definite “No, No”.   What I’d suggest is the following.

  • Introduce yourself to the Group – Tell a bit about yourself, your background and what you’re looking for from the group.  It should trigger a few responses.  Make sure you respond to each.
  • Browse through the posts, look to see who the key contributors are, find out who is the most active.
  • Read what they are saying
  • Comment on there posts, try to engage them, ask leading questions to get a response back.

What you are trying to do here is create a good first impression, if you do this right, then you will get noticed.   If you do this for a week or so across the 10 groups you’ve joined, you’ll soon have an impression of who the key people are in each group, and what the main type of posts that are getting the comments are.

Creating your first LinkedIn Discussion

Now is the time to start creating your own discussions.

Again, rather than just posting an a link to an article, try to engage once more, create a post that asks a question or look for an opinion between 2 sets of answers.

Make it to the point and relevant, but also interesting enough that you’ll get responses.  Once more, make sure you respond to each response, either thanking them, or doing a little more digging or challenging their view in the right manner.

You’ll soon create an authoritative presence within the group.

By this time, fellow group users will wanting to know a little more about you, they’ll probably look at your profile and pick up your blog posts from there.   It’s about this time that you’ll start to see the traffic coming into your site.

Posting your own articles on LinkedIn Groups

What you don’t want to do here is post the article to all 10 of your groups.   Be selective, see which groups best match your article, just 2 or 3 first of all, and post the article, along with some comments asking for thoughts, feedback etc.

By now, you should have developed enough of a reputation for others to take the time to read what you say.  Make a note of the traffic flow to your site from these 3 groups.   This is the first indicator of just how useful each group is in providing traffic.

If you get a few responses, again, make sure you respond in kind.  This is also the time to start increasing your connections, now you’ve engaged a few of the more active users, you can try to connect with them.

If successful, any update that appears on your timeline / wall, will now appear on theres.   If they are the major contributors, chances are they will have 500+ connections.  All 500 x (number of connections you have) will now see your article and links.

This is where you can start to see a real surge in your traffic.   

If you stick to these rules and continue to add a couple of groups at a time, following the same principles you’ll soon find yourself with strong following, people will then be looking to you as the authoritative figure and the circle continues.

Summing up LinkedIn

LinkedIn is such a powerful resource, should you utilise it in the right way, it can have a massive beneficial effect on your business.

Following these guidelines should help increase the traffic flow massively to your website.

LinkedIn is often overlooked in some circles when it comes to Social Media, but it really shouldn’t be.

For my site alone, it is the 2nd biggest Social Media Traffic provider.. claiming a staggering 29%.  That’s MORE than Facebook, Twitter & Google+ TOGETHER

LinkedIn Traffic Graph

LinkedIn Traffic Graph

Don’t make the mistake that so many do when they turn to Social Media, LinkedIn is a force to be reckoned with, and one that’s only going to get stronger.

Get in there first.

Look forward to hearing from you.


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50 Responses to How to use LinkedIn to drive Massive Traffic to your Site

  1. Hey folks,
    Thanks for stopping by and Reading. Just a note..
    My Connections has increased by over 20 just on the back of this blog article, so thank you very much.
    Would love to connect with more of you.
    and would love to hear your LinkedIn success stories too…

    • Thanks for this useful post!

    • Hello Steve, I have almost completed my affiliate website, and working on to bring the traffic, due to my time constraints I logged in with Linkedin after quite a while, and you know what, your information is like a pot of gold for me and I will be defenately following your advice, this is real amazing.

      I thank you for your kindnes, and also Linedin who have developed a remarkable platform for people like you.

      I will be back in couple of days, working on my website and would need communication with you more often.

      Once again thank you and so long,


      • Hi Sam,
        So pleased that you found this article useful and glad its a pot of gold for you.
        I’ll be looking at other Social Media over the coming weeks and stripping back to basics on those also.
        Make sure you check back or even better sign up for our newsletter

  2. Thanks for this informative guide. I’ve been trying to be more active on LinkedIn lately and will put your recommendations into practice soon!

  3. This is a nice presentation.

  4. Well I certainly have some work to do. Thanks for the information.

  5. Nice, concise article with relevent information about how to use LinkedIn for your business. Visit Fourthman Communications at

  6. Excellent article, I will bear all the advices in mind, thank you very much.

  7. Nice post. I just started my blog. This post will help me

  8. Well done, nicely presented and provides clear information. Thank you

  9. I will try to put in practice what I just read….Like a working mother I have very little time to use the internet……thank you

  10. Not only both Facebook and Twitter, Linkedin is working also for the massive traffic.

  11. Thanks for this informative guide. I’ve been trying to be more active on LinkedIn lately and will put your recommendations into practice soon.

  12. Tank post

  13. Good clear article, but I am confused about something. When I post a blog on my website and then share that blog to LinkedIn, where does it go?

  14. Thanks a lot for updating Informative and useful article on how to drive traffic to website.

  15. Good piece! Nice clear explanations, I completely agree that LinkedIn is under valued in terms of social media tools. Time to wake the quiet giant! :)

  16. Awesome blog post man. I totally agree that LinkedIn is very overlooked. Thanks.

  17. Very good article .Thank you very much .I have a linkedin account but i do not give attention to it .After your article i will try to give more attention to it .

  18. I still got a lot of learning to do in Linkedin myself..thanks for the great advice

  19. Thanks for sharing your insights. Most valuable to all.

  20. Great tips Steve. I never really realized just how powerful Linkedin could be when properly used but, I will definitely heed your advice and follow the system you suggest here. thanks for the tips! :)

    • Hi Maurice,
      Thank you for your kind words, glad you found the article useful.
      I’ll be producing another more indepth report on LinkedIn in the future, looking at other parts of it that are also often overlooked.
      Just need to complete my Research first.

  21. I am a big fan of Linkedin. My latest area of interest is the healthcare sector. Do you have any comments on how effective Linkedin might be for marketing to this sector? Are there any stats on the proportion of healthcare professionals who are active on LI?

  22. A lot of great information and advice. Appreciate how to look at the statistics of the various groups that are available to join….didn’t know about that. Thanks!

    • Pleasure JoEllen,
      The Great thing about LinkedIn is the more you Dig and get involved, the more you find and the more rewarding it is.

  23. Thanks for the information, very interesting reding.

  24. Terrific article on how to use LinkedIn. I’ve been on it forever and am just now starting to actually use it.

  25. Great Post! Gives a good clear look at what is needed, to see the results you are looking for, out of LinkedIn

  26. This is a great article how to use LinkedIn, and I find it very helpful. I am new to linkedIn and your explanation really helped me a lot. Thanks

  27. Nice article, you like me have discovered the power of linkedin, another great use of linkedin is to start a discussion around a topic of interest and then use the answers generated on LinkedIn to create an informative and useful post for your readers, this usually works very well and you can create great articles.

    Good work and thanks

    • Thanks Paul, you’ve actually stolen my thunder there.
      My next piece of work is along those lines, starting with Polls, asking the same question across different Social Media Sites / Forums etc and then gaging the answers and looking for trends to try and identify the type of users of each media.

      Thanks for the compliments.

  28. Hi Steve
    Found a lot of useful information in this article and look forward to putting your advice into practice. Keep up the great work and this is better than going to college.

    • Thanks Tony
      Great to hear such positive Feedback, My next big one is how to create a Twitter Marketing Campaign, so keep your eye out for that.
      I’m always researching other areas of LinkedIn I didn’t touch on hear, so will be writing about my findings there too.

  29. Being new to Linked In, this is wonderful information! Thank you so much for your help and sharing your article.

  30. I Think This post is very useful who are at the beginning stage of using LinkedIn. and by using it we can increase our circle to promote our business……….

  31. Hi Steve,

    Hi Steve,
    Firstly I would like to say great article and will try out some of your tips. Do you have any advice on how to use social media as a proactive tool in the world of recruitment and candidate attraction?



  32. Definitely excellent article. even im a starter in social media marketing.. finding hard days to start with.. this will really help me !! thank you so much for sharing such an awesome article !!

  33. Steve, really concise and useful tips Linkedin strategies for building an online and social media presence,

  34. Thank you! I am new at using this site for any connections and have a home for raffle that needs attention. I am going to try this approach……………

  35. Hi Ste,

    First time at your site and great stuff. I sort of left linkedIn alone a while back but I will be going back after reading this post!

    Great job man.


  36. Great post Steve. I need to learn how to utilize Linkedin a lot better. I get a few leads ever now and then but I’d like to see if could be on more people’s radar.

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